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ABI – Invest in Optimism

ABI has launched a new corporate campaign and TV advertisement Invest in Optimism. In a city where dreams become reality, another show is coming to life: Reality Show, with five characters, people chosen from the street, and celebrities, merging together under one name. The campaign revolves around optimism, which serves as a promoter of values ​​and motivation for the realization of every dream, effort and new initiative, complying fully with the Bank’s mission. To see the corporate video, click on the link: Invest in Optimism