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The prestigious magazine International Banker, during its annual awards ceremony in London for financial institutions and banks, has announced the American Bank of Investments (ABI Bank) as the winner in the category of "Best Bank in Albania for Innovation in Retail" for 2024.

This internationally recognized award highlights the efforts and achievements of leading banks worldwide in the fields of innovation and retail banking.

Commenting on this achievement, Ms. Kathryn Swintek, Chairwoman of the Board of Directors of ABI Bank, stated: “ABI is a trailblazer, opening new markets in Albania and offering new services for savers, investors and borrowers that allow them to achieve their objectives. ABI is grateful to “International Banker” for the recognition of its success in innovating. ABI’s clients have given awards to the Bank in the form of trusting us with an ever greater share of their business and high retention rates.  It is ABI’s goal to win increasing market share through continued innovation and excellent service.”

Accepting the award, Mrs. Brunilda Papa, Chief Retail Officer of ABI Bank, stated: “The Bank is truly honored to receive this significant award from International Banker. This recognition is the result of ABI’s Retail team tireless dedication on innovation, as they passionately work to deliver enhanced financial solutions for the Bank’s customers. ABI’s goal is to provide exceptional service, offering personalized solutions for even the most complex financial needs, through fast service and a growing network of modern branches. All of this is achieved through a combination of ABI’s boutique culture, efficient products and services, along with technological innovation."

In its continuous efforts to bring innovative products and services to the market, ABI Bank places a strong emphasis on understanding customer needs. The Bank consistently considers feedback and suggestions from its clients through multiple channels, such as online surveys, real-time comments via QR codes, direct interviews with them and other sustainable communication methods.

Retail banking in Albania and globally is undergoing a profound transformation towards digitalization. Simultaneously, the use of Artificial Intelligence for data-driven analysis is playing a key role in boosting sales, facilitating transactions and financial analyses, and enhancing customer satisfaction.

ABI Bank is strategically positioned in the market to capitalize on these trends and developments through sustainable investments in digital channels and technological infrastructure. However, what truly differs ABI Bank from other banks is its customer focus and unique boutique-banking model, which adds significant value in a market like Albania, where personal relationships and trust are essential. 

The bank maintains strong connections with its customers by offering a wide range of savings, investments, and credit products, tailored to meet their needs. ABI’s close ties with local communities are also reflected in its numerous corporate social responsibility initiatives.

These achievements strengthen ABI Bank unique market position, distinguishing it from larger, more traditional institutions. With assets exceeding $1.5 billion, ABI Bank is one of the most prominent American investors in the country.